About Us
Industrial PR Specialists
Built on Experience. Driven by Results.
Mallen-Cooper Whyte is a specialist B2B public relations agency, serving companies in industries such as automation, manufacturing, green energy, oil and gas, wastewater treatment, engineering, security, mining, materials handling, intralogistics, transport, food and beverage, minerals processing, and other industrial sectors across Australia, New Zealand, and internationally.
We place a strong focus on gaining measurable visibility and publicity for our valued clients, to increase their brand awareness, showcase their advantages, and encourage meaningful enquiries.
Mallen-Cooper Whyte is the evolution of a productive and results-focused partnership spanning more than a decade between Brent Whyte, Founder and Managing Director of Whyte Public Relations, and Jack Mallen-Cooper. After working as an employee of Whyte PR for close to 15 years, Jack founded Mallen-Cooper Whyte in 2025 to continue the close association with Brent, and to transition to the next stage in his career – a long-term shared goal.
Industry Experience
Automation
Building and Construction
Engineering
Food and Beverage
Green Energy
Intralogistics
Manufacturing
Materials Handling
Minerals Processing
Mining
Oil and Gas
Safety
Security
Transport
Water and Wastewater
Helping Leading Industrial Brands
Meet the people behind our success
Jack Mallen-Cooper
Managing Director
Jack has more than a decade of B2B public relations experience, working with Mallen-Cooper Whyte Director, Brent Whyte, where he steadily expanded his skills from everyday campaign execution tasks to complete account management and long-term strategic planning for clients.
Jack founded Mallen-Cooper Whyte in 2025 to continue the results-focused ethos instilled by mentor Brent Whyte.
Brent Whyte
Director
Brent Whyte has more than 30 years of media experience. Mr Whyte’s background extends from press secretarial work to metropolitan journalism, and senior roles in one of Australia’s largest PR companies.
Having worked across industry and consumer markets at the highest level throughout Australia, APAC and Europe, Mr Whyte’s focus on bottom-line results and achieving measurable victories has seen him retain clients for decades at a time.