Mallen-Cooper Whyte
PR that delivers
measurable results
for industry
Mallen-Cooper Whyte is a specialist B2B public relations agency working with industrial and technical companies in Australia, New Zealand, and internationally. We deliver strategic PR and marketing campaigns that generate publicity, build brand visibility, and enhance credibility with key target audiences.
Strategic communications
that reach the right audience at the right time
We place a strong focus on gaining measurable visibility and publicity for our valued clients, to increase their brand awareness, showcase their advantages, and generate meaningful enquiries. Our focus is on practical, results-driven PR that supports your business objectives.
What We Do
Strategic PR & Communications
We develop targeted PR strategies that position your business as a trusted authority within complex industrial markets. From long-term campaigns to tactical initiatives, our work is designed to build credibility, visibility, and brand recognition.
Media Relations & Industry Coverage
With strong relationships across trade and industry media, we secure meaningful editorial coverage. This includes media releases, case studies, product launches, industry authority articles, and company news reinforcing your market position.
Content & Growth Campaigns
We create compelling content and campaigns that drive engagement and enquiries. This includes direct email campaigns, LinkedIn and social media, award submissions, and integrated PR and marketing initiatives supporting sales and business development.
Brand, Digital & Creative Support
Working alongside trusted specialist partners, we deliver cohesive advertising, graphic design, and web solutions that complement your PR efforts – ensuring your brand is consistent, professional, and impactful across all channels.
Meet the people behind our success
Jack Mallen-Cooper
Managing Director
Brent Whyte
Director
Helping Leading Industrial Brands
